Cookie Policy
Last updated: 10 September 2026
This Cookie Policy explains how Underwater Parker uses cookies and similar technologies when you visit underwaterparker.com.
Underwater Parker uses cookies to help the website function properly, protect forms from spam and abuse, understand how visitors use the site, and improve the overall browsing experience.
For questions about this Cookie Policy, contact:
What are cookies?
Cookies are small text files that are stored on your computer, tablet, mobile phone or other device when you visit a website.
They allow websites to remember information about your visit, such as preferences, security information or how the website is being used.
UK privacy rules also apply to some similar technologies, including scripts, tags, web storage and other methods that store or access information on a visitor’s device.
How Underwater Parker uses cookies
| Type | Purpose |
|---|---|
| Strictly necessary cookies | Required for the website to operate correctly, maintain security and protect website forms from spam or abuse. |
| Analytics cookies | Help us understand how visitors use Underwater Parker, including which pages are visited, how visitors reached the site and which content is most useful. |
| Functional technologies | Support features such as interactive content and other website functionality. |
| Preference cookies | May remember choices made about cookies or other website preferences. |
Strictly necessary technologies may operate without consent where they are required to provide the website or service requested by the visitor. Other cookies and technologies are handled in accordance with your cookie choices and applicable UK privacy rules.
Google Analytics
Underwater Parker uses Google Analytics 4, provided by Google, to understand how visitors use the website.
Google Analytics may collect information such as:
- pages visited and time spent on the website
- approximate geographic location
- device and browser information
- how visitors arrived at the website
- interactions with pages and website features
Google states that GA4 normally uses first-party cookies to distinguish visitors and sessions.
The main Google Analytics cookies that may be used are:
| Cookie | Purpose | Typical duration |
|---|---|---|
_ga | Helps distinguish individual browsers or visitors for analytics purposes. | Up to 2 years |
_ga_<measurement-id> | Helps maintain information about a visitor’s session. | Up to 2 years |
Google Analytics information is used to understand website performance and improve Underwater Parker. It is not used by Underwater Parker to build advertising profiles or serve personalised advertising.
Where analytics cookies require consent, they will only be used after the appropriate choice has been made through the site’s cookie controls.
Where analytics use falls within the UK statistical purposes exception, visitors must still be given clear information and a simple, free way to object.
Google reCAPTCHA
Underwater Parker uses Google reCAPTCHA v3 on website forms to help protect the site from spam, automated submissions and abuse.
Google states that reCAPTCHA sets a necessary cookie called _GRECAPTCHA when it is used to carry out risk analysis.
| Cookie | Purpose | Duration |
|---|---|---|
_GRECAPTCHA | Helps identify potentially abusive or automated activity and protect website forms. | Determined by Google |
This technology is used for website security rather than advertising.
WordPress and website administration
Underwater Parker is built using WordPress and Elementor.
WordPress may use technical cookies when necessary for administrative functions, logged-in sessions or website security. These are primarily relevant to website administrators rather than ordinary visitors.
Examples may include cookies beginning with:
- wordpress_logged_in_
- wordpress_sec_
- wp-settings-
These cookies are used for website administration and security.
Interactive maps and website features
Underwater Parker includes interactive features such as its dive-location map.
These features may use JavaScript and other browser technologies to load and operate correctly. Some content may also be supplied using third-party services.
Where a third-party feature stores or accesses information on your device for a purpose that requires permission, it will be subject to the site’s cookie choices.
Cookie preferences
You can control non-essential cookies using the cookie controls provided on Underwater Parker.
Depending on the options available, you can:
Accept optional cookies, Reject optional cookies, or Manage your individual preferences.
Your browser also allows you to delete or block cookies. However, blocking all cookies may affect how some parts of the website operate.
The ICO provides further information about controlling and deleting cookies through browser settings.
Third-party services
Underwater Parker currently uses third-party services that may process technical information required to provide their services, including:
- Google Analytics
- Google reCAPTCHA
- Google Site Kit
- website hosting and performance services
- interactive mapping technology
These providers may process information in accordance with their own privacy and data protection arrangements.
Underwater Parker does not sell personal information collected through cookies to advertisers.
Changes to this Cookie Policy
This Cookie Policy may be updated from time to time if the website, the services it uses or applicable privacy requirements change.
The latest version will always be published on this page together with the date it was last updated.
Contact
If you have any questions about cookies or how Underwater Parker uses website data, contact: rick@underwaterparker.co.uk